Brand-owned concept store Vienna

art point has been at home in Vienna’s vibrant 7th district since 2001, where a large part of Vienna’s creative industry is now gathered. This development was not apparent in 2001 and so we, as pioneers of the Viennese fashion scene, hope to have contributed to this development with the opening of our concept store.  

The store is located at Neubaugasse 35 and gives us the opportunity to present the collections and the philosophy of the label art point in an overall concept. Besides our own collections we sell selected shoes, bags and accessories of other international brands. 

The gallery aspect

Furniture modules in the center of the store emphasize the gallery aspect. If necessary, these can be varied and adapted to the situation – depending on how many products are to be presented at any given time. The modules, also reflect the seasonal aspect – so they present first products at the beginning of a season, while at the end of the season, in the sale, they play a different role.This can be easily seen from the gallery in our store. The large slanted windows were inspired by the control tower of an airport and create the impression of space.